The Project
Designing a conversion-focused digital interface for Edenred's "Ticket Restaurant" solutions. The primary goal was to drive B2B lead generation by clearly communicating tax advantages to corporate clients.
The Execution
I created a high-converting landing page structure aimed at enterprise clients. By strategically placing call-to-action (CTA) buttons, simplifying the lead-capture forms, and establishing strong corporate trust through clean UI, the design was optimized to turn visitors into qualified leads.